New Line on Lingerie - from Glamour Magazine in 1943

This collection runs from a set for honeymoon breakfasts to pajamas for a gal who's strictly tailored even in bed. Which one is your favorite?

1. Party petticoat Puts rustle in your rumba, gives skirts crisper lines. Red, white, black checks, red bows. Bur-Mil rayon taffeta. By Iris. Bonwit Teller, $3.95 2. Sunday-best slip: beautifully tailored in Bur-Mil rayon crepe with amusing Scotties cross-stitched in blue. Blue lattice work shapes bodice cleverly. In tearose. By Yolande. Saks-Fifth Avenue, $3.95 3. A housecoat to make you feel as fresh as a daisy the minute you slip it on. Of white cotton wide-wale pique with pert ruffles of crisp eyelet embroidery edging the neck, sleeves and pockets. At Best, $10.95 4. For a girl who's strictly tailored even in bed: red and white checked cotton pajamas. Shaped jacket, white frog closing. By Collegiate. Lord & Taylor, $2.95 5. Cut for good behavior: slip that won't twist or ride up, guaranteed for a year. Tearose acetate rayon crepe. By Stardust. Janice Shops, 167 W. 34 St., $1.39 6. Rose rayon taffeta slip: no underarm or over-hip seams to ridge under dresses. By Miss Priority. McCreery, $1.29 7. Half-pint percale pajamas do double duty on the beach or in bedroom. Jaunty blue stripes. Bamberger's, Newark, $2.50

8. Sweet nightgown by Yolande to match slip No. 2. Saks-Fifth Ave., $5.95 9. Knee-deep in rosebuds and blue bows: sheer cotton batiste pajamas, soft ruffled pinafore top. Lord & Taylor, $1.95 10. Lightweight pinafore-nightie: flowered cotton batiste. Lord & Taylor, $2.95 11 - Blue appliqued posies. Pink rayon satin Movie Star slip. Saks-34th St., $1.39 12. A gown with shapely bodice, full skirt, works figure magic. White rayon crepe, eyelet trim. By Iris. Lord & Taylor, $7.95 13. Matching robe, for honeymoon break-fasts. By Iris. At Lord & Taylor, $10.95 14. Fine trappings for a trousseau. Pink rayon crepe slip, white lace edge. By Formula. Famous Fashion Shops, $2.98 15. Fits like your own skin. Rose-Petal Slip in tearose. Guaranteed for a year. Htitzler Brothers, Baltimore, $1.49 16. Pussywillows scamper on crinkly cotton pajamas. Don't iron; wear 'em fresh from the line. By Co-Jama. Stern's, $2.98 17. White cotton panties, rosebud-printed. Gimbels, Philadelphia, 54 cents 18. The way to lovely hands: at bedtime smooth on hand cream, slip into pink cotton sleeping, gloves. Elizabeth Arden. $2

Huaraches - The Sandals That Made Mexico Famous.

You know I love me some ads, but this has to be one of my favorites ever. From Glamour Magazine, April of 1943 this ad is for Huaraches "for every precious playtime hour" to be ordered from The Old Mexico Shop which was in business in Santa Fe till 2009.
Don't miss the ad copy here. It's an example of fine advertising at it's best. Just remember For "Huaraches, "just say "Wah-rah'-chez".

When the postman delivers your pair of these famous imported sandals you'll begin to enjoy new sensations in real foot ease and comfort, and new pride in wearing something so truly original and handmade. The weavers of our STEERHIDE HUARACHES never repeat a pattern, and this is something that can be said of no other sandal in the world. It is a tribute to the Indian sandal-maker and to the good taste of the wearer.
The Indian Huaracheros use real leather only, honest leather that nature, and the backs of their own tough oxen, gave them. Unpolished and undyed, it has a beautiful light beige tone that turns deeper with wear. (Actual color photo.)
A product of the hot, rough country of southern Mexico, they are reinforced for rough going, and air conditioned against summer's heat.
The Steerhide that gives them stamina also gives YOU comfort, for the soft, fresh feet of supple leather thongs relaxes tired feet as nothing else can.
For "Huaraches, "just say "Wah-rah'-chez"
NO RATION COUPON REOUIRED
$2.95 is the price of this Bench-Made Sandal imported from our good neighbor Mexico and still available from us at no increase in price.
Easily fitted. We have all sizes for ladies and gentlemen in narrow, medium or wide lasts. Merely mention your shoe size, and if convenient send tracing of foot outline. Pure white leather is also available but only in plain weave and pattern.

Glamour Magazine 1944 - Merle Oberon for Maybelline

The final image on the back cover is the lovely Merle Oberon. Actually before 1944 when this picture was published she had been in a car accident that scared her face and "Oberon suffered even further damage to her complexion in 1940 from a combination of cosmetic poisoning and an allergic reaction to sulfa drugs. Alexander Korda sent her to a skin specialist in New York City, where she underwent several dermabrasion procedures. The results, however, were only partially successful; without makeup, one could see noticeable pitting and indentation of her skin."[see link above] Yet with the help of Maybelline she looks flawless here.

Glamour Magazine 1944 - Girdlslax - Combines Utility with Charm

"Home Front Fighters choose Girdslax. You're millions strong, you feminine warriors! Your ammunition, the assembly line, the riveter's gun, the welder's rod! Your uniform, Girdslax...cut, for fit, like a man's slack...combines utility with charm."

Strong words for women! They also list in tiny print at the bottom "Trikskirts, Swurlskirts, Slax Suits as other work clothes for those feminine warriors.

Glamour Magazine 1944 - Everyone's looking at you...

...and of course you love it, you're so completely right in your Sporteens jacket and skirt.

Glamour Magazine 1944 - Sweater Girls In Action

Wow. What is she really selling?

Glamour Magazine 1944 - A Snap Of A Suit

Young Recruit for your Spring Offensive...a snap of a suit, a LEEDS HI-HO JUNIOR...for the young in figure, the young in heart, as well as the young in years.

Glamour Magazine 1944 - "Textiles At War"

Fabric Dream Of Tomorrow - Heavenly Rayons Today!
The Textron company was making parachutes and they show up in the edges of this lovely illustration. I can't make out the artist's name.

Out of the midst of war's grim necessities will arise the beautiful, amazing new Fashion Fabrics of Tomorrow. From Textron's filmy parachutes and gossamer mountain tents, from the steel-strong fibers of tow ropes for gliders-will come exciting, fabulous new fabrics to adorn you and your home in the new synthetic century ahead. Bathing you in light and loveliness. Protecting you from cold and dampness. Warding off staining and fading. Beautiful, fragile and fantastically enduring! In the glamorous fabric world of tomorrow- remember the new name Textron!

To inspire your scissors today, Textron offers you for divinely draping evening gowns and blouses, for slim, sleek underthings- luxurious Textron Satins of finest rayon. For tailored suits and coats there are exclusive Textron Lining Twilis and Serges of rayon. Glorious lengths of fine, firm weaves in the most flattering and exciting colors. You can be lovely as a dream today-in Textron!

Glamour Magazine 1944 - The Shoes!

Send A Ration Coupon...you're gonna need it to get these fabulous shoes.

Glamour Magazine 1944 - Unforgettable -that Christy Look

"Of course, your time is at a premium now, but the brave still do deserve the fair! So save a handful of minutes every morning - another handful every night and help yourself that radiant, fresh look - the look HE won't forget."
And "Join the WACS and have a hand in the war."

Glamour Magazine 1944 - Shocking Stockings!

The idea here was to "make the legs more eyepealing", "made for wear - but also to make them stare". Seems to be working!

Glamour Magazine 1944 - It's "Good Behavior" that counts

For slips that is. Especially if we are talking about Movie Star Slips...this model is "Winged Victory" and it "behaves well when you stand, sit, walk or run". (I wonder if they actually tested women running while wearing these slips? I think not.) But the illustration is lovely, she looks like she could fly. (Bet they didn't test for that either.)

Glamour Magazine 1944 - Pregnant? This Is What And What Not To Do

The good thing about 1944 was that there were clear rules to follow, all you had to do was keep track. Just remember that " A smock fairly shouts B-A-B-Y. A dress won't blab the news." Heaven forbid you should forget "No pinhead hats for pregnants. Balance your bulk with width."
See how easy that is?

Glamour Magazine 1944 - "This is the way to dress your young"

"Hollywood Patterns and your own nimble fingers make these gay sugar and spice nursery fashions."
Pretty illustration is by Lisl Weil an artist in many beloved books. Hollywood Patterns were popular for small fry and big stars too!

Glamour Magazine 1944- The Mobile Coat- Styled Six Ways!

This is a good lesson on how to take any quality basic coat and re-fashion it six different ways. You just need to use your "old fur coat", military braid, wide belts, or ocelot or a shaggy fur cape...great ideas!

The Mobile Coat. Glamour's cure-all for tired-winter-coat blues. Mobile-"quickly responding to any stimulus ...changeable, versatile" (Webster). The perfect year-round, quick-change coat. Photographed here with Calder Mobiles-the fluid sculpture exhibit at the Museum of Modern Art. This Botany wool coat with a button-in, quilted lining, has an amazing virtuosity with accessories, as shown below. Fitted, buttoned way down...a fine facade for fur, braid, belts. Gold, red, blue. aqua, green, black. Sizes 10 to 20. $39.95. Altman's, N.Y.; The White House, San Francisco; R. H. White, Boston. Coty's medium lipstick.

1. ADD A FUR FACADE this winter: a weskit and a matching beret made out of your old fur coat.

2. MOOD MILITAIRE. Swing along next spring in epaulets and a jaunty fourragere made of braid.

3. BEDECK WITH BRAID for that extra-festive look. For subtlety, match coat. For drama, contrast.

4. ENLIVEN WITH LEATHER -wide leather belt, huge leather bag, trim walking shoes, a debonair air.

5. FEMINIZE WITH FUR. Ocelot, leopard or stenciled lapin for collar, buttons and gauntlet cuff.

6. SLINC, ON A CAPE or a stole of shaggy, fur ... it's perfect with the unbulky lines of this coat.

Glamour Magazine 1944 - More Ads and Designers!

"Your Label For All The Things You Are" , "This dress can go with you from office to canteen, from campus to date", "The junior miss who cuts her fashion teeth...becomes a purist for fine tailoring and a sticker for for perfect details" but don't forget to "look pretty, please!"

Glamour Magazine 1944 - For The Girl With A Job

We are going to spend some time in 1944, looking at what a gal with a job was wearing and doing. She was doing it looking fabulous!
Many of the ads in this issue show the labels of the fashion houses or name the designers. Let's start with a few of these examples.