Showing posts with label April 1943. Show all posts
Showing posts with label April 1943. Show all posts

New Line on Lingerie - from Glamour Magazine in 1943

This collection runs from a set for honeymoon breakfasts to pajamas for a gal who's strictly tailored even in bed. Which one is your favorite?

1. Party petticoat Puts rustle in your rumba, gives skirts crisper lines. Red, white, black checks, red bows. Bur-Mil rayon taffeta. By Iris. Bonwit Teller, $3.95 2. Sunday-best slip: beautifully tailored in Bur-Mil rayon crepe with amusing Scotties cross-stitched in blue. Blue lattice work shapes bodice cleverly. In tearose. By Yolande. Saks-Fifth Avenue, $3.95 3. A housecoat to make you feel as fresh as a daisy the minute you slip it on. Of white cotton wide-wale pique with pert ruffles of crisp eyelet embroidery edging the neck, sleeves and pockets. At Best, $10.95 4. For a girl who's strictly tailored even in bed: red and white checked cotton pajamas. Shaped jacket, white frog closing. By Collegiate. Lord & Taylor, $2.95 5. Cut for good behavior: slip that won't twist or ride up, guaranteed for a year. Tearose acetate rayon crepe. By Stardust. Janice Shops, 167 W. 34 St., $1.39 6. Rose rayon taffeta slip: no underarm or over-hip seams to ridge under dresses. By Miss Priority. McCreery, $1.29 7. Half-pint percale pajamas do double duty on the beach or in bedroom. Jaunty blue stripes. Bamberger's, Newark, $2.50

8. Sweet nightgown by Yolande to match slip No. 2. Saks-Fifth Ave., $5.95 9. Knee-deep in rosebuds and blue bows: sheer cotton batiste pajamas, soft ruffled pinafore top. Lord & Taylor, $1.95 10. Lightweight pinafore-nightie: flowered cotton batiste. Lord & Taylor, $2.95 11 - Blue appliqued posies. Pink rayon satin Movie Star slip. Saks-34th St., $1.39 12. A gown with shapely bodice, full skirt, works figure magic. White rayon crepe, eyelet trim. By Iris. Lord & Taylor, $7.95 13. Matching robe, for honeymoon break-fasts. By Iris. At Lord & Taylor, $10.95 14. Fine trappings for a trousseau. Pink rayon crepe slip, white lace edge. By Formula. Famous Fashion Shops, $2.98 15. Fits like your own skin. Rose-Petal Slip in tearose. Guaranteed for a year. Htitzler Brothers, Baltimore, $1.49 16. Pussywillows scamper on crinkly cotton pajamas. Don't iron; wear 'em fresh from the line. By Co-Jama. Stern's, $2.98 17. White cotton panties, rosebud-printed. Gimbels, Philadelphia, 54 cents 18. The way to lovely hands: at bedtime smooth on hand cream, slip into pink cotton sleeping, gloves. Elizabeth Arden. $2

Huaraches - The Sandals That Made Mexico Famous.

You know I love me some ads, but this has to be one of my favorites ever. From Glamour Magazine, April of 1943 this ad is for Huaraches "for every precious playtime hour" to be ordered from The Old Mexico Shop which was in business in Santa Fe till 2009.
Don't miss the ad copy here. It's an example of fine advertising at it's best. Just remember For "Huaraches, "just say "Wah-rah'-chez".


When the postman delivers your pair of these famous imported sandals you'll begin to enjoy new sensations in real foot ease and comfort, and new pride in wearing something so truly original and handmade. The weavers of our STEERHIDE HUARACHES never repeat a pattern, and this is something that can be said of no other sandal in the world. It is a tribute to the Indian sandal-maker and to the good taste of the wearer.
The Indian Huaracheros use real leather only, honest leather that nature, and the backs of their own tough oxen, gave them. Unpolished and undyed, it has a beautiful light beige tone that turns deeper with wear. (Actual color photo.)
A product of the hot, rough country of southern Mexico, they are reinforced for rough going, and air conditioned against summer's heat.
The Steerhide that gives them stamina also gives YOU comfort, for the soft, fresh feet of supple leather thongs relaxes tired feet as nothing else can.
For "Huaraches, "just say "Wah-rah'-chez"
NO RATION COUPON REOUIRED
$2.95 is the price of this Bench-Made Sandal imported from our good neighbor Mexico and still available from us at no increase in price.
Easily fitted. We have all sizes for ladies and gentlemen in narrow, medium or wide lasts. Merely mention your shoe size, and if convenient send tracing of foot outline. Pure white leather is also available but only in plain weave and pattern.