Simply Fashion

Simply Fashion
The oldest company within the group was founded by James David Williams in 1859 when he started in business operating three mobile shops.[2]
The company flourished, but the family connection was broken when the Williams family interests were bought out by Alliance Brothers Limited in 1963.[3] Other catalogue companies were purchased, and the holding company for these became N Brown Investments.
In 1970 the Company, then still called JD Williams, was wholly acquired by Sir David Alliance who reversed it into his property company N Brown Group plc.[4]
In a joint venture with Northern and Shell,[5] owners of the Daily Express, on 21 October 2004, the company launched the Express Shopping Channel.[6] This closed in 2005.[7]
In 2007 the Company won the Manchester Evening News "Business Of The Year" title for businesses with a turnover exceeding £50m.[8]
The company focuses each of its brands on a section of the fashion-buying public traditionally ignored or poorly-served by the UK high street. The company's catalogues target women aged 30 and above, with a particular focus on those over 50, and usually those of a larger frame.
Current brands include Fashion World, Gray & Osbourn, House of Bath, Jacamo, Marisota, Oxendales, Simply Be, JD Williams, Williams & Brown and High & Mighty.
The business has its operational Head Office in Manchester's Northern Quarter and has warehousing and distribution centres in Shaw and Crompton, in Greater Manchester,[9]  and Hadfield in Derbyshire. Gray & Osbourn is based in London, House of Bath is based in Bath while Oxendales is based in Dublin and High and Mighty is based in Newbury. The company has entered into long running contracts with BeCogent, an outsourced call centre in Airdrie, who handle orderline and customer service calls, and ResQ in Hull, who fulfill these roles as well as an outbound team that calls existing customers and offers a discount on catalogue prices if they choose to place an order with them.

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Summer Fashion

Summer Fashion
A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers and the media to take a look at the latest trends. Most importantly, these events let the industry know what's "in" and what's "out" for the season.
The most prominent fashion weeks are held in the four fashion capitals of the world: New York City, London, Milan, and Paris.[1] Some other important fashion weeks in the world are held in Australia, Bangalore, Berlin, Bangkok, Barcelona, Buenos Aires, Dallas, Dubai, Hanoi ,Hong Kong, Jakarta, Los Angeles, Łódź, Madrid, Marseille, Rome, Singapore, Seoul, Tokyo, São Paulo, Toronto, Lahore .
Fashion week happens twice a year in the major fashion capitals of the world: Paris, Milan, New York and London. Fashion weeks are held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. From January through April designers showcase their autumn and winter collections. Fashion week for spring and summer is held from September through November. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing. The latest innovations in dress designs are showcased by renowned fashion designers during these fashion weeks, and all these latest collections are covered in magazines such as Vogue.

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Plus Size Fashion

Plus Size Fashion
Plus size clothing patterns have traditionally been graded up from a smaller construction pattern, however many retailers are using statistical data collected from their own measuring projects, and from specialized Body Scan Data collection projects to modernize the fit and construction of their garments. U.S. companies Lane Bryant and Catherines teamed up over a three-year period to source data to modernize the companies' garment construction. Fourteen thousand women were measured in what was the most extensive female sizing study in the U.S. in over 60 years.
The Australian plus size clothing market has been growing since at least 1994, with major department stores such as David Jones, Myer, and Target producing their own brand ranges, and an increase in the number of individual boutiques and national chain store outlets across the country. Sizing in Australia is not synchronous with the US; plus size garments are considered to be size 12 and upward which is the equivalent of a US size 8.[5]
Major Australian brands for plus-size clothing include: Smooth, City Chic (also known as Big Advantage and Big City Chic), My Size, Maggie T, Nouvelle Woman, Autograph (formerly 1626), Work Rest And Play Plus Sized Clothing, Sara, Embody Denim, TS Taking Shape, Basque Woman, BeMe for Rockmans, and Free People.
In the UK there are over sixty brands for plus-size women's clothing. However, only a small number of these brands are manufactured or owned by U.K.-based companies. High-street chain stores such as Elvi, Evans and Ann Harvey sell only plus-sized garments and many other brands and department stores carry extended sizes in their shelves, such as Debenhams, Fenwicks and New Look. More recently, stores specifically supplying plus-size sportswear, fitness wear and bras have sprung to life such as State of Mind, Charlotte Jackson, Eve Activewear and We Fit In. Notable online sites also include ASOS. Designer Anna Scholz has been creating clothes for the high end market since 1995.[6]
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