You Need Not Wear Another Single Thing!

 "Bon Ton Lingerie Plastique and your frock - that's all!" 
"...does away with overlapping thickness of vest, girdle, brassiere, pantie or bloomer."
 No boning this must have been pretty daring. And not too popular since I can't find any other references for the name 'Plastique'. But maybe some of that was the cost. $12.50 in 1929 is about $168.00 today, a bit pricey.  
Found in McCall's Magazine, October, 1929. 

So many Mail Order Catalogs! 1929 - 1930

There are a few of the many fabulous catalogs you could choose from in 1929-1930. These advertised for urban shoppers, but also brought fashion to that rural small town gal who wanted to wear the latest thing.

The Charles William Stores started in 1913 in New York.
Did you know Lane Bryant started in 1904 selling maternity clothes?
I have posted about a 1940's Bella Hess catalog here.
The Hamilton Garment Company still sells fine shirts.
I only found more ads from Elmer Richards Company. Do you know more history of this Chicago business?
The Minneapolis Knitting Works had a long history before closing in 1952.
Frederick Herrschner Inc. is still in business today selling crafts.
And here is another ad from the Dolly Gray Company.

So there was no excuse for you or your family not to be well dressed!

Post Thanksgiving Blues

I know, I know...where are they now?!

Shampoo Lovelights into your Hair! - 1934

Would Nell O'Day steer you wrong? She washes Lovelights into her hair when she uses Golden Glint Shampoo and Rinse...it reveals hidden beauty!

There Are Two Kinds Of Women...

Those who now have all the clothes they want, and those who have yet to discover how to have them."
Of course the smart gal has a Singer, "They sit at ease, press the control, and watch the stitches flow like magic."
Just talk to your Singer man!

Simple To Make and Easy To Wear - Girls Dresses from 1931

Maybe these would be easy for you to make...I'd have some trouble I think, especially the one with that "just pretends a bolero". But your sewing skills were expected to be pretty advanced in 1931. So you should have had no problem whipping these out!

Fashion Notes from Paris - 1931

Fashion Notes from Paris for the stylish woman in 1931. It's good to know that "No drastic revisions in silhouette are necessary, so one may devote one's time to the many interesting details of a wardrobe..."
It's interesting just how important the Paris influence was. You needed to pay attention to color choices, fabric choices, and make sure everything matched.
Some of those important details included; a Square Pochette to cary with your Walking Suit, two neck-line collars for older women, but apparently a fur necktie could be worn by younger gals. In fact she could wear a fur cape and muff and a bowler hat if it was made in taffeta and jersey. And don't miss the "twin" front line jacket that has a collar and skirt added by zippers to make a "full length wrap".
Some of these would dress up a wardrobe today!

French Hand Made Baby Clothes for 79¢ - 1934

From the McCall Magazine in 1934 we have this ad, hand made baby clothes made by French ladies in New Orleans. Of course it was a come on to get you the catalog, but I have this image of low paid women doing this sort of piecework. And taking the time to do a lovely job. For a small cut of that 79¢.

Keeping us warm and fashionable in 1934

Keeping us warm and fashionable in 1934, McCall Magazine says we should be 'Squared Off and Buttoned Up" with "Masses of Fur or None at All".
As to collars "A splash of light or bright color right here, does a lot for one's face as well as one's dress".
"Of course you are going to have a shirtwaist dress in wool, aren't you?"
"Winter suits with coats in this length are very important from a style standpoint."
It is the smart thing to do!

Four-o'clock Velvet, Satin Bridge and Wool Chic Frocks - 1934

Only the best for you from McCall Magazine, October 1934.
"Since it is smart to look as chesty as possible..."
"Believe it or not, Paris is putting peep holes in frocks. And it isn't a bit shocking..."
"That's the way of the new ones."

Slit Hemlines, Slashed Backs, Low Necklines - Evening Gowns - 1934

More beauty from McCall's Magazine, October 1934.
"Since ankles and evening slippers are both so pretty, it is too bad not to show them."
"As you see necks are very high or very low."
These are lovely and there is a surprising amount of skin showing...you needed to have confidence to carry these off!

Style and Beauty - McCall's 1934

Are you busy getting your hair done and brushing up on beauty tips? Need to know what you should be wearing? This useful information is brought to you via McCall's Magazine,1934.
We are into October now so I hope you have your Winter Suits..."Smart and so renewing when you become bored with the eternal heavy Winter coat".
And if you are headed to collage "You should have at least one dress with a square collar and one dress with a double collar this winter, just to show that you know what's what".

Some Indoor and Outdoor Smartness for Him and Her - 1934

McCall Magazine hasn't forgotten the kids in 1934. They ask "Little man, what now?"and "Doesn't she look sweet?".
Please note "The leggings are especially nice. They buckle on just above the bottom of the coat."
The Princess Elizabeth coat is "equally attractive coming or going." Don't miss "A tiny tot fashion with amusing touches of childish chic."
Just remember "Pink for a brunette, blue for a blond.."

"Fall Ideas for the Home Seamstress" - 1934

These were True Story patterns for dresses and hats. Again all the interest was up top, just look at those collars. A pin-tucked funnel neck? Then topped off with a jaunty little hat.

Smart New York Styles That Flatter Your Figure - 1934

From True Story Magazine, these were fully made dresses you could order all the way from New York. This group seems all about the collars, each one more fabulous than the last. And at prices ranging from $3.95 to $7.85 how could you go wrong?

When I think of the days I lost...

Please bear with me. I have had one sort of tech diaster after another, but now I have my new laptop, the electricity is working in the RV and soon I'll have the new scanner program under control. The good news is I have lots of new goodies to share, so stick around!

"You've simply got to get me a new machine!"